{"product_id":"ethel-elegant-maxi-dress","title":"Ethel | Elegant Maxi Dress","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\u003cstrong\u003eSoft, natural elegance for calm, everyday moments\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003eDesigned with a gently flowing silhouette, this midi dress offers a relaxed and comfortable feel with a softly feminine finish. The delicate ruffle detailing through the front adds subtle texture, while the simple round neckline keeps the look timeless and easy to wear. A self‑tie waist allows for gentle shaping, and the skirt falls naturally to create effortless movement. Three‑quarter length sleeves provide balanced coverage, making this dress a versatile choice for seaside walks, quiet afternoons, or relaxed gatherings.\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\u003cstrong\u003eWhy our customers love the Ethel\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e✔ \u003cstrong\u003eRelaxed, Flattering Shape\u003c\/strong\u003e – Falls softly with an adjustable waist for a comfortable fit\u003cbr\u003e✔ \u003cstrong\u003eComfortable Everyday Fit\u003c\/strong\u003e – Easy to wear for long, unhurried days\u003cbr\u003e✔ \u003cstrong\u003eElegant Plain Design\u003c\/strong\u003e – Simple and refined for timeless styling\u003cbr\u003e✔ \u003cstrong\u003eDelicate Ruffle Detail\u003c\/strong\u003e – Adds gentle interest without feeling overstated\u003cbr\u003e✔ \u003cstrong\u003eVersatile Wardrobe Staple\u003c\/strong\u003e – Perfect for holidays and everyday wear\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePattern:\u003c\/strong\u003e Plain\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e Round neckline\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeves:\u003c\/strong\u003e Three‑quarter length sleeves\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e Midi length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alice \u0026 Rose","offers":[{"title":"Green \/ UK12 (M)","offer_id":57744267575631,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ UK14 (L)","offer_id":57744267608399,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ UK16 (XL)","offer_id":57744267641167,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ UK18 (2XL)","offer_id":57744267673935,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ UK12 (M)","offer_id":57744267706703,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ UK14 (L)","offer_id":57744267739471,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ UK16 (XL)","offer_id":57744267772239,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ UK18 (2XL)","offer_id":57744267805007,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ UK12 (M)","offer_id":57744267837775,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ UK14 (L)","offer_id":57744267870543,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ UK16 (XL)","offer_id":57744267903311,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ UK18 (2XL)","offer_id":57744267936079,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/7719\/4063\/files\/ChatGPT_Image_May_21_2026_09_41_59_PM.png?v=1779371547","url":"https:\/\/aliceandrose.co.uk\/products\/ethel-elegant-maxi-dress","provider":"Alice \u0026 Rose","version":"1.0","type":"link"}