{"product_id":"norma-effortless-maxi-dress","title":"Norma | Effortless Maxi Dress","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\n\u003cstrong\u003eRelaxed comfort with a softly polished everyday feel\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003eSimple, fluid, and beautifully easy to wear, this shirt‑style maxi dress is designed for calm confidence throughout the day. The lightweight fabric falls straight through the body, creating a relaxed silhouette that feels comfortable and unforced. Shown in classic, wearable shades including soft white, deep black, and earthy green, each colour offers timeless versatility.\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003eDesigned with a gentle open collar, a short button placket, and sleeves that can be worn full‑length or casually turned back, this dress balances ease with understated elegance. The maxi length is finished with a subtle front opening that allows natural movement while walking. Ideal for seaside strolls, holidays, relaxed lunches, or everyday wear when comfort and polish matter equally.\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\u003cstrong\u003eWhy Our Customers Love the Norma\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\n\u003cstrong\u003e✔ Relaxed, Flattering Shape\u003c\/strong\u003e – Falls straight through the body for easy, comfortable wear\u003cbr\u003e\u003cstrong\u003e✔ Lightweight Fabric Feel\u003c\/strong\u003e – Soft and breathable for all‑day comfort\u003cbr\u003e\u003cstrong\u003e✔ Effortless Shirt Style\u003c\/strong\u003e – Simple button detail adds a refined touch\u003cbr\u003e\u003cstrong\u003e✔ Easy Everyday Wear\u003c\/strong\u003e – Pull‑on style that feels unfussy and relaxed\u003cbr\u003e\u003cstrong\u003e✔ Versatile Wardrobe Staple\u003c\/strong\u003e – Works beautifully across seasons and settings\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Lightweight woven fabric\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e Soft open collar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeves:\u003c\/strong\u003e Long sleeves with turn‑back option\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e Maxi length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Refer to garment label for care details\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alice \u0026 Rose","offers":[{"title":"Black \/ UK 10 (S)","offer_id":57586800722255,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ UK 12 (M)","offer_id":57586800755023,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ UK 14 (L)","offer_id":57586800787791,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ UK 16 (XL)","offer_id":57586800820559,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ UK 18 (2XL)","offer_id":57586800853327,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ UK 20 (3XL)","offer_id":57586800886095,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ UK 10 (S)","offer_id":57586800918863,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ UK 12 (M)","offer_id":57586800951631,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ UK 14 (L)","offer_id":57586800984399,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ UK 16 (XL)","offer_id":57586801017167,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ UK 18 (2XL)","offer_id":57586801049935,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ UK 20 (3XL)","offer_id":57586801082703,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ UK 10 (S)","offer_id":57586801115471,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ UK 12 (M)","offer_id":57586801148239,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ UK 14 (L)","offer_id":57586801181007,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ UK 16 (XL)","offer_id":57586801213775,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ UK 18 (2XL)","offer_id":57586801246543,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ UK 20 (3XL)","offer_id":57586801279311,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/7719\/4063\/files\/YJ1113-YS_2_96faeec9-5087-4484-80ab-e14735181157.png?v=1777409650","url":"https:\/\/aliceandrose.co.uk\/products\/norma-effortless-maxi-dress","provider":"Alice \u0026 Rose","version":"1.0","type":"link"}