Welcome to Alice & Rose
In 2006, Alice & Rose opened its doors in our small Brighton boutique with a simple idea — clothing should feel just as lovely as it looks.
We struggled to find pieces that were truly comfortable for everyday life. Many garments felt restrictive, complicated, or simply not made with real women in mind. So we created something gentler.
Timeless styles, soft fabrics, and effortless fits designed to move with you from morning to evening — at home, in town, or by the sea.
Years later, we remain grateful for every woman who has walked through our doors and grown with us.
Customers Love Alice & Rose
from 1123 reviews
Very comfortable to wear throughout the day. Nothing tight or clingy which is exactly what I was hoping for. A pleasant surprise.
I’m always cautious ordering clothes online, but the fit was lovely and the fabric felt soft straight away. It looked exactly as shown. I’ll definitely be ordering again.
The dress sits nicely and moves well when walking. It feels elegant without trying too hard. My daughter actually asked where I got it from.
Customer service was very helpful when I asked about sizing. The advice was spot on and it fits perfectly.
Arrived quickly and nicely packaged. The quality is better than many high street shops lately.
I wore it out to lunch with friends and received several compliments. Comfortable enough to keep on all afternoon.
Free Shipping with Royal Mail
Enjoy free shipping across the UK on us, today only! Find something you love, and we will cover the shipping. Every order ships free, straight to your door.
30-Day Money Back Guarantee
At Alice & Rose, we believe in your satisfaction. Enjoy our 30-day return policy for peace of mind!
Loved for the comfort
Feel comfortable, confident, and at ease wherever the day takes you.