The Sisters Behind the Brand 🤎

We are Alice & Rose — a small Brighton boutique built on a simple belief: clothing should feel as good as it looks.

Alice & Rose began in 2006, inspired by the women around us — mothers, sisters, neighbours and friends who never dressed to impress, yet always carried a quiet elegance. They chose comfort without giving up style, and confidence without needing attention. That stayed with us.

We noticed how often clothing was either fashionable but uncomfortable, or practical but uninspiring. So we created a boutique for real everyday wear — pieces that feel gentle, flattering and easy to live in.

We don’t chase trends.
We choose clothing with care. Soft fabrics, timeless shapes and relaxed fits designed to move with you from morning to evening.

Our collections are shaped by life here in Brighton — coastal air, changing weather, and days that can take you from home to town to dinner without needing to change.

Today, we are grateful for the women across the UK who have found us and made Alice & Rose part of their wardrobe. This store has never been about fashion moments, but about feeling comfortable in your own skin.

Thank you for being here.

With love,
Alice & Rose